Screen from a fictional website on a purple gradient background
Screen from a fictional website on a purple gradient background

IOS app

UX DESIGN

UX DESIGN

STRATEGY

STRATEGY

UX Designer | 2019


Overview

As a UX Designer, I worked on improving member connections by making it easier to discover relevant opportunities and enhancing overall engagement within the iOS app. User research revealed that most users only connected with opportunities through search and rarely explored beyond their immediate needs. Additionally, the text-heavy design made it difficult to differentiate opportunities, reducing engagement.

Goal

Increase member connections by surfacing relevant opportunities in a more engaging and intuitive way, improving discoverability and user interaction.

Solution

I designed a matching feature inspired by Tinder’s "focus mode," presenting the most relevant opportunities with key details upfront. Additionally, we introduced a dedicated search and filtering system based on user feedback, ensuring users could explore opportunities in a structured way. The new design featured a clean, visually appealing layout that made browsing effortless and engaging. Throughout the project, I collaborated closely with the product manager and engineering team, incorporating insights from research and testing.

Results

The redesigned app significantly increased member connections and engagement by making relevant opportunities easier to find. Users explored a wider range of opportunities beyond direct searches, improving overall platform interaction and satisfaction.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project